Discover Your Yard’s True Potential
Wildr makes your land healthier, your life more joyful, and your impact measurable.
Why we created Wildr™
Plan it Wild started out rewilding one yard at a time — designing landscapes, planting natives, and watching life come back. But we quickly saw the bigger picture: 77 million landowners in the U.S. together hold 60 million acres of lawns, yards, and campuses. That’s the single biggest untapped conservation opportunity out there.
We wanted a way for anyone to join in — something simple enough to start today, measurable enough to show your impact, and inspiring enough to connect you with nature right outside your door.
That’s why we built Wildr: simple, science-backed tools that support you no matter where you are on your journey.
Your first step: the Wildr Score™
Every rewilding journey starts with a baseline. Your Wildr Score is a free, 5-minute quiz that gives you a snapshot of your yard’s health right now — and it’s full of surprises:
🌱 Fun facts about your land’s hidden potential
🤝 Neighbors rewilding near you — you’re part of something bigger
🌍 Ripple effects of your choices, from cooler streets to cleaner air
🐦 Birds observed nearby you could welcome into your yard
It’s quick, fun, eye-opening, and gives you a number you can actually improve on.
“The Wildr system is a game-changer; this is the guidance we need to restore biodiversity and all its environmental benefits one piece of land at a time.”
Doug Tallamy
Best-selling author, pioneering scientist on rewilding American yards, and founder of Homegrown National Park
The science behind the Score
The Wildr Score is more than a quiz — it’s rooted in real ecological science. Our methods have been refined through fieldwork in backyards, schools, and preserves, and guided by ecologists, rewilding experts, and restoration designers.
Wildr draws on trusted sources like EPA ecoregion maps, US Forest Service forest tools, native plant databases, and regional wildlife indicators.
Your score reflects four key components:
Ecosystem services — how your yard helps clean the air, cool summer heat, and protect water
Native plants and habitat diversity — the layers of trees, shrubs, and flowers that make a thriving ecosystem
Biodiversity and wildlife presence — the pollinators, birds, and other species you see (your iNaturalist observations can even count here!)
Yard management practices — choices like mowing, pesticides, and outdoor lights that affect life every day
In your final score, biodiversity counts most — because the truest sign of a healthy yard is the life it supports: the birdsong in the morning, the butterflies on your flowers, the sense of a yard buzzing with activity.
It all adds up to one clear number that makes nature measurable. The goal isn’t perfection — it’s progress. A healthier, more vibrant yard than you had yesterday.
Give us feedback! We’re continually improving the Wildr Score—share your thoughts or ideas here.
Meet the Wildr Science Advisory Board
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Monet Goode
FOUNDER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Karl Holland
SALES MANAGER
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Jaya Dixon
MARKETING DIRECTOR
Ready to jump in?
Your Wildr Score is free, fast, and fun to take.
How to improve your Wildr Score
1. Review your Scorecard
Check your Wildr Scorecard (emailed to you after the quiz). It highlights where you have the most room to improve — your personal roadmap for bringing back more life.
2. Start with the Quick Start Guide
Scroll down for our Do’s and Don’ts. These are the simplest, most impactful changes you can make right away. Want a little more structure? Our Less Lawn More Life challenge delivers the same principles in a step-by-step journey with weekly reminders and expert tips.
3. Go further with a Wildr Plan
Your Wildr Plan builds directly on your score. It’s a personalized action plan with clear, science-backed recommendations for your yard — helping you take the most effective next steps with confidence.
Rewilding Quick Start Guide
Do’s
Plant native trees, shrubs, and flowers.
Native plants feed birds, bees, and butterflies. They’re the building blocks of food webs. More layers = more life.
Shrink your lawn.
Lawns are dead zones — restore life by planting native habitat.
Leave the leaves, keep the logs.
Fallen leaves, brush, and dead wood provide food, shelter, and nutrients for pollinators, soil, and wildlife.
Buy from local nurseries.
Big-box plants often come with hidden pesticides and local nurseries usually have a native plant section.
Learn and remove invasives.
Invasives destroy natural food webs.
Observe and document biodiversity.
Noticing which birds, pollinators, and insects visit your yard helps track ecological health—and your iNaturalist observations can even boost your Wildr Score.
Don't leave outdoor lights on at night.
Lights kill insects and disorient migrating birds.
Don't use pesticides or herbicides — even organic.
They all harm soil, water, and pollinators.
Don't blast leaves with leaf blowers.
You’re destroying crucial insect habitat.
Don't plant invasive exotic species.
Ornamental invaders like burning bush escape into wild lands and take over.
Don’t “clean up” too early in spring.
Wait until temps are consistently above 50°F—pollinators are still overwintering in leaves and stems.
Don’t overcrowd your landscape with hardscape.
Too much mulch, gravel, or pavement blocks habitat and stormwater absorption.