Plan It Wild on NBC’s TODAY Show
We had such an incredible time joining NBC’s TODAY Show! Our team headed down to Rockefeller Plaza to bring rewilding into the national spotlight and share just how easy it can be to get started right at home.
The segment gave us the chance to show what rewilding actually looks like. We shared before-and-after photos of a rewilded yard, pointing out how native plants add color, texture, and life compared to a uniform patch of turf. Then we rolled up our sleeves for a quick demonstration: removing a small strip of grass and planting it with wildflowers. It’s one of the simplest ways to dip a toe into rewilding, and it immediately creates food and shelter for pollinators.
One of the most exciting moments came when Al Roker shared that he has rewilded part of his own yard. Hearing that on national television felt like a milestone for the movement. It showed that rewilding is not just an idea tucked away in conservation circles but something that is entering the mainstream and gaining real momentum.
For us, being part of the TODAY Show was more than just fun. It was a chance to show millions of viewers that lawns don’t have to stay locked in the same mold. A lawn can be a habitat, a flood sponge, a pollinator buffet, and a place that feels alive. And it doesn’t take a huge leap to get there — just a patch of ground, a little curiosity, and a willingness to let nature back in.
We left the studio energized and grateful, knowing that the rewilding movement is reaching new audiences and sparking new conversations. What started here in the Hudson Valley is now being talked about across the country, and we’re excited to keep building momentum. Every yard has the potential to be more than grass. With rewilding, every yard can be part of something much bigger: a healthier, more resilient, more vibrant landscape for all of us.