Plan It Wild on NBC’s TODAY Show

We are thrilled to share that Plan It Wild was featured on NBC’s TODAY Show in the segment “How to Rewild Your Lawn to Bring It Back to Its Natural State.” Seeing rewilding in the national spotlight is a huge moment for us, and for everyone who believes lawns can be more than just grass.

The story highlighted what we see every day: even the smallest steps, like planting native wildflowers or mowing less, can transform an ordinary yard into a thriving habitat. These simple changes invite pollinators, birds, and other wildlife back into our neighborhoods, and they show that rewilding is possible for anyone, anywhere.

What began here in the Hudson Valley is now part of a national conversation. Millions of people got to see that lawns don’t have to be lifeless green carpets. They can be vibrant, resilient, and full of life.

We’re excited to keep spreading this message. Every yard has the potential to play a role in restoring biodiversity, and when those changes ripple from house to house and town to town, they can reshape the future of our landscapes.

Watch the segment here: https://www.today.com/video/how-to-rewild-your-lawn-to-bring-it-back-to-its-natural-state-239534149644